With almost 60 billion yuan in user traffic value, Douyin became the most valuable short video app in China as of March 2024. It was followed by Kuaishou with a user traffic valuation of approximately 28.2 billion yuan.
Leading short videos apps based on user traffic value in China as of March 2024
(in billion yuan)
One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).
The Moonfox traffic value model obtains the traffic value index by considering the app's traffic size, traffic quality, user characteristics and product features. This value reflects the realization ability of the app in terms of advertising, i.e. the potential revenue in terms of advertising each year.
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Moonfox Data. (May 23, 2024). Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
Moonfox Data. "Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan)." Chart. May 23, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
Moonfox Data. (2024). Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
Moonfox Data. "Leading Short Videos Apps Based on User Traffic Value in China as of March 2024 (in Billion Yuan)." Statista, Statista Inc., 23 May 2024, https://www.statista.com/statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
Moonfox Data, Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan) Statista, https://www.statista.com/statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/ (last visited December 21, 2024)
Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan) [Graph], Moonfox Data, May 23, 2024. [Online]. Available: https://www.statista.com/statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
