Based on its user traffic value of 76.6 billion yuan, WeChat ranked first among all Chinese mobile applications as of March 2024. In contrast, QQ, Tencent's other instant message app, generated a user traffic value of less than 26 billion yuan.
Leading apps based on user traffic value in China as of March 2024
(in billion yuan)
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).Â
The Moonfox traffic value model obtains the traffic value index by considering the app's traffic size, traffic quality, user characteristics and product features. This value reflects the realization ability of the app in terms of advertising, i.e. the potential revenue in terms of advertising each year.
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Moonfox Data. (May 23, 2024). Leading apps based on user traffic value in China as of March 2024 (in billion yuan) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1362767/china-leading-apps-based-on-user-traffic-value/
Moonfox Data. "Leading apps based on user traffic value in China as of March 2024 (in billion yuan)." Chart. May 23, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1362767/china-leading-apps-based-on-user-traffic-value/
Moonfox Data. (2024). Leading apps based on user traffic value in China as of March 2024 (in billion yuan). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1362767/china-leading-apps-based-on-user-traffic-value/
Moonfox Data. "Leading Apps Based on User Traffic Value in China as of March 2024 (in Billion Yuan)." Statista, Statista Inc., 23 May 2024, https://www.statista.com/statistics/1362767/china-leading-apps-based-on-user-traffic-value/
Moonfox Data, Leading apps based on user traffic value in China as of March 2024 (in billion yuan) Statista, https://www.statista.com/statistics/1362767/china-leading-apps-based-on-user-traffic-value/ (last visited November 18, 2024)
Leading apps based on user traffic value in China as of March 2024 (in billion yuan) [Graph], Moonfox Data, May 23, 2024. [Online]. Available: https://www.statista.com/statistics/1362767/china-leading-apps-based-on-user-traffic-value/
