In 2022, approximately 38 percent of survey respondents in the United States stated that they prefer nice looking fruit and vegetables, but will eat ‘ugly’ ones. Moreover, nearly 20 percent of survey respondents said that they will only eat nice looking fruit and vegetables.
Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance
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Share of respondents
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YouGov. (December 14, 2022). Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/
YouGov. "Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance." Chart. December 14, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/
YouGov. (2022). Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/
YouGov. "Consumers' Preferences for Fruits and Vegetables in The United States (U.S.) in 2022, by Fruit Appearance." Statista, Statista Inc., 14 Dec 2022, https://www.statista.com/statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/
YouGov, Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance Statista, https://www.statista.com/statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/ (last visited July 22, 2024)
Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance [Graph], YouGov, December 14, 2022. [Online]. Available: https://www.statista.com/statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/