Business intelligence and analytics represented a challenge for 35 percent of retail companies selling online, a global survey from 2022 revealed. Besides investing in business intelligence systems (25 percent), the biggest challenge for e-commerce pure players was online advertising and retail media, an investment area for 28 percent of retail decision makers.
Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company
Characteristic
Investing in business intelligence & analytics (algorithmic enterprise)
Personalization (website, email)
Investing in retail media platforms / site monetization (onsite & offsite advertising)
Investing in CDP / data lakes / customer 360 / personalization
* Job title of Director or higher working in retail companies with e-commerce operations.
The survey was carried out in the U.S., UK, Germany, Denmark, Norway, Sweden, and Australia.
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Publicis.Sapient. (June 2, 2022). Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1361585/e-commerce-marketing-tech-challenges/
Publicis.Sapient. "Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company." Chart. June 2, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1361585/e-commerce-marketing-tech-challenges/
Publicis.Sapient. (2022). Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1361585/e-commerce-marketing-tech-challenges/
Publicis.Sapient. "Main Short-term Challenges in Marketing Technology among Worldwide E-commerce Companies in 2022, by Type of Company." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1361585/e-commerce-marketing-tech-challenges/
Publicis.Sapient, Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company Statista, https://www.statista.com/statistics/1361585/e-commerce-marketing-tech-challenges/ (last visited November 19, 2024)
Main short-term challenges in marketing technology among worldwide e-commerce companies in 2022, by type of company [Graph], Publicis.Sapient, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1361585/e-commerce-marketing-tech-challenges/
