According to a survey on influencer marketing conducted in Indonesia, nano-influencers had a median engagement rate of 2.92 percent on TikTok as of October 2022. Meanwhile, macro-influencers had a median engagement rate of 2.13 percent on the platform.
Median engagement rates of influencers on TikTok in Indonesia as of October 2022, by category
based on random sampling of Indonesian influencers with 1,000 to 1,000,000 followers across all influencer verticals
Method of interview
Online survey
Supplementary notes
The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Median engagement rates of influencers on TikTok in Indonesia as of October 2022, by category [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1361449/indonesia-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median engagement rates of influencers on TikTok in Indonesia as of October 2022, by category." Chart. October 26, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1361449/indonesia-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. (2022). Median engagement rates of influencers on TikTok in Indonesia as of October 2022, by category. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1361449/indonesia-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median Engagement Rates of Influencers on Tiktok in Indonesia as of October 2022, by Category." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1361449/indonesia-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group, Median engagement rates of influencers on TikTok in Indonesia as of October 2022, by category Statista, https://www.statista.com/statistics/1361449/indonesia-influencers-median-engagement-rates-on-tiktok-by-category/ (last visited October 02, 2024)
Median engagement rates of influencers on TikTok in Indonesia as of October 2022, by category [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1361449/indonesia-influencers-median-engagement-rates-on-tiktok-by-category/