Weibo, China's leading microblogging platform, continues to attract a predominantly young user base. In 2024, two-thirds of Weibo users were under 31 years old, with the largest group aged 24 to 30 comprising 35 percent of users. This youthful demographic underscores Weibo's appeal to China's digital-savvy younger generations, who rely on the platform for entertainment, social interaction, and information sharing.
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Everything on "Social media in China" in one document: edited and divided into chapters, including detailed references.
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Key figures
Usage
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Douyin
Xiaohongshu
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