Puerto Rico: social media users by platform 2028

Comparing the 11 different segments for the year 2028, the segment 'Facebook' is forecast to led the ranking with 1.73 million users. Contrastingly, 'WeChat' is estimated to rank last, with 0.01 million users. Their difference, compared to Facebook, lies at 1.71 million users.

Find further statistics on other topics such as a comparison of the ad spending in Spain and a comparison of the ad spending in the United States.

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Number of users of selected social media platforms in Puerto Rico from 2018 to 2028, by platform (in millions)

Characteristic	Facebook	Instagram	LinkedIn	Pinterest	Reddit	Snapchat	TikTok	Tumblr	X/Twitter	WeChat	Total
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Release date

February 2024

More information

Region

Puerto Rico

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates. Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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