According to a survey on influencer marketing conducted in Singapore in October 2022, Instagram was the leading social media platform for influencer marketing campaigns with a share of almost 88 percent. In comparison, TikTok accounted for a share of almost ten percent.
Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022
The source did not provide figures for the total number of respondents for Singapore.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. "Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022." Chart. October 26, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. (2022). Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. "Most Commonly Used Social Media Platforms for Influencer Marketing Campaigns in Singapore as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group, Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022 Statista, https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/ (last visited January 06, 2025)
Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022 [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1360456/singapore-social-media-used-for-influencer-marketing-campaigns/
