According to a survey on influencer marketing conducted in Indonesia, food and drink brands were the brands that leveraged influencer marketing the most, with a share of around 34 percent as of October 2022. Fashion and beauty brands followed with 19.5 percent.
Share of brands that leveraged influencer marketing in Indonesia as of October 2022, by type
The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Share of brands that leveraged influencer marketing in Indonesia as of October 2022, by type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1360279/indonesia-share-of-brands-using-influencer-marketing-by-type/
AnyMind Group. "Share of brands that leveraged influencer marketing in Indonesia as of October 2022, by type." Chart. October 26, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1360279/indonesia-share-of-brands-using-influencer-marketing-by-type/
AnyMind Group. (2022). Share of brands that leveraged influencer marketing in Indonesia as of October 2022, by type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1360279/indonesia-share-of-brands-using-influencer-marketing-by-type/
AnyMind Group. "Share of Brands That Leveraged Influencer Marketing in Indonesia as of October 2022, by Type." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1360279/indonesia-share-of-brands-using-influencer-marketing-by-type/
AnyMind Group, Share of brands that leveraged influencer marketing in Indonesia as of October 2022, by type Statista, https://www.statista.com/statistics/1360279/indonesia-share-of-brands-using-influencer-marketing-by-type/ (last visited December 23, 2024)
Share of brands that leveraged influencer marketing in Indonesia as of October 2022, by type [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1360279/indonesia-share-of-brands-using-influencer-marketing-by-type/
