According to a survey on influencer marketing conducted in Indonesia, Instagram was the leading social media platform for influencer marketing campaigns with a share of almost 70 percent as of October 2022. Meanwhile, Facebook accounted for the least share with around 0.2 percent.
Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022
Characteristic
Share of campaigns
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The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1360266/indonesia-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. "Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022." Chart. October 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1360266/indonesia-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. (2022). Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1360266/indonesia-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group. "Most Commonly Used Social Media Platforms for Influencer Marketing Campaigns in Indonesia as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1360266/indonesia-social-media-used-for-influencer-marketing-campaigns/
AnyMind Group, Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022 Statista, https://www.statista.com/statistics/1360266/indonesia-social-media-used-for-influencer-marketing-campaigns/ (last visited August 24, 2024)
Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022 [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1360266/indonesia-social-media-used-for-influencer-marketing-campaigns/