According to a survey on influencer marketing conducted in Indonesia, fashion and beauty vertical was most popular among influencers in the country, making up around 27 percent of total influencer verticals as of October 2022. Entertainment and hobbies followed, with approximately 25 percent.
Leading influencer verticals in Indonesia as of October 2022
The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Leading influencer verticals in Indonesia as of October 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1360096/indonesia-leading-influencer-verticals/
AnyMind Group. "Leading influencer verticals in Indonesia as of October 2022." Chart. October 26, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1360096/indonesia-leading-influencer-verticals/
AnyMind Group. (2022). Leading influencer verticals in Indonesia as of October 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1360096/indonesia-leading-influencer-verticals/
AnyMind Group. "Leading Influencer Verticals in Indonesia as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1360096/indonesia-leading-influencer-verticals/
AnyMind Group, Leading influencer verticals in Indonesia as of October 2022 Statista, https://www.statista.com/statistics/1360096/indonesia-leading-influencer-verticals/ (last visited October 02, 2024)
Leading influencer verticals in Indonesia as of October 2022 [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1360096/indonesia-leading-influencer-verticals/