According to a survey on influencer marketing conducted in Indonesia, micro-influencers were the leading group of influencers in Indonesia, with a share of approximately 41 percent as of October 2022. Meanwhile, top stars only accounted for just over four percent of total influencers in the country. Influencers within this group had the highest number of followers with at least one million followers each.
Share of influencers in Indonesia as of October 2022, by follower volume
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Share of influencers
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The source did not provide figures for the total number of respondents for Indonesia.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Share of influencers in Indonesia as of October 2022, by follower volume [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1359923/indonesia-share-of-influencers-by-follower-volume/
AnyMind Group. "Share of influencers in Indonesia as of October 2022, by follower volume." Chart. October 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1359923/indonesia-share-of-influencers-by-follower-volume/
AnyMind Group. (2022). Share of influencers in Indonesia as of October 2022, by follower volume. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1359923/indonesia-share-of-influencers-by-follower-volume/
AnyMind Group. "Share of Influencers in Indonesia as of October 2022, by Follower Volume." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1359923/indonesia-share-of-influencers-by-follower-volume/
AnyMind Group, Share of influencers in Indonesia as of October 2022, by follower volume Statista, https://www.statista.com/statistics/1359923/indonesia-share-of-influencers-by-follower-volume/ (last visited August 24, 2024)
Share of influencers in Indonesia as of October 2022, by follower volume [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1359923/indonesia-share-of-influencers-by-follower-volume/