According to a survey conducted in China in 2022, over 70 percent of surveyed users watched livestreams presented by virtual characters because they were attracted by other relevant information on the internet. The second major reason was that they like the interactive atmosphere in the stream, with over two-thirds of respondents saying so.
Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iResearch. (October 14, 2022). Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
iResearch. "Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022." Chart. October 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
iResearch. (2022). Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
iResearch. "Reasons for Internet Users to Watch Virtual Anchors' Livestreams in China as of September 2022." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
iResearch, Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022 Statista, https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/ (last visited December 22, 2024)
Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022 [Graph], iResearch, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
