According to a survey conducted in China in 2022, over 70 percent of surveyed users watched livestreams presented by virtual characters because they were attracted by other relevant information on the internet. The second major reason was that they like the interactive atmosphere in the stream, with over two-thirds of respondents saying so.
Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022
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Share of respondents
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iResearch. (October 14, 2022). Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
iResearch. "Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022." Chart. October 14, 2022. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
iResearch. (2022). Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
iResearch. "Reasons for Internet Users to Watch Virtual Anchors' Livestreams in China as of September 2022." Statista, Statista Inc., 14 Oct 2022, https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/
iResearch, Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022 Statista, https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/ (last visited July 28, 2024)
Reasons for internet users to watch virtual anchors' livestreams in China as of September 2022 [Graph], iResearch, October 14, 2022. [Online]. Available: https://www.statista.com/statistics/1359817/china-reasons-for-watching-virtual-streamers/