Ratings and reviews from influencers drove five out of 10 Gen Z luxury consumers to purchase items online, according to the survey conducted in October 2021 across five countries, including the United States. Among Millennials, 41 percent of the respondents considered influencer content about high-end brands a driver of online sales. The share amounted to 46 percent and 37 percent of Gen X and Baby Boomer consumers, respectively.
Share of online luxury consumers reacting to influencers ratings and reviews worldwide as of October 2021, by generation
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Klarna. (January 19, 2022). Share of online luxury consumers reacting to influencers ratings and reviews worldwide as of October 2021, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1359736/influencers-reviews-driving-sales-among-luxury-shoppers-by-generation/
Klarna. "Share of online luxury consumers reacting to influencers ratings and reviews worldwide as of October 2021, by generation." Chart. January 19, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1359736/influencers-reviews-driving-sales-among-luxury-shoppers-by-generation/
Klarna. (2022). Share of online luxury consumers reacting to influencers ratings and reviews worldwide as of October 2021, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1359736/influencers-reviews-driving-sales-among-luxury-shoppers-by-generation/
Klarna. "Share of Online Luxury Consumers Reacting to Influencers Ratings and Reviews Worldwide as of October 2021, by Generation." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1359736/influencers-reviews-driving-sales-among-luxury-shoppers-by-generation/
Klarna, Share of online luxury consumers reacting to influencers ratings and reviews worldwide as of October 2021, by generation Statista, https://www.statista.com/statistics/1359736/influencers-reviews-driving-sales-among-luxury-shoppers-by-generation/ (last visited November 21, 2024)
Share of online luxury consumers reacting to influencers ratings and reviews worldwide as of October 2021, by generation [Graph], Klarna, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1359736/influencers-reviews-driving-sales-among-luxury-shoppers-by-generation/