Influencers reviews driving sales among luxury shoppers worldwide 2021, by generation

Published by Statista Research Department, Dec 10, 2024
Ratings and reviews from influencers drove five out of 10 Gen Z luxury consumers to purchase items online, according to the survey conducted in October 2021 across five countries, including the United States. Among Millennials, 41 percent of the respondents considered influencer content about high-end brands a driver of online sales. The share amounted to 46 percent and 37 percent of Gen X and Baby Boomer consumers, respectively.

Share of online luxury consumers reacting to influencers ratings and reviews worldwide as of October 2021, by generation

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Sources

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Release date

January 2022

Region

Worldwide

Survey time period

October 2021

Number of respondents

>5,000*

Age group

18-65 years

Supplementary notes

* According to the source, over 5,000 consumers were surveyed across five countries, with 1,051 respondents being in the United States.

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Topics

Luxury advertising and marketingAdvertising in the United StatesAdvertising worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwide
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