Nearly eight out of 10 Gen Z consumers followed luxury brands on social media, according to the survey conducted in October 2021 across five countries, including the United States. Among Millennials, 70 percent of the respondents followed high-end brands on social media platforms. A little over 50 percent of Gen X consumers followed luxury labels on social channels, while the share among Baby Boomers amounted to 41 percent.
Share of consumers who follow luxury brands on social media worldwide as of October 2021, by generation
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Klarna. (January 19, 2022). Share of consumers who follow luxury brands on social media worldwide as of October 2021, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1359716/consumers-following-luxury-brands-on-social-media-worldwide-by-generation/
Klarna. "Share of consumers who follow luxury brands on social media worldwide as of October 2021, by generation." Chart. January 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1359716/consumers-following-luxury-brands-on-social-media-worldwide-by-generation/
Klarna. (2022). Share of consumers who follow luxury brands on social media worldwide as of October 2021, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1359716/consumers-following-luxury-brands-on-social-media-worldwide-by-generation/
Klarna. "Share of Consumers Who Follow Luxury Brands on Social Media Worldwide as of October 2021, by Generation." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1359716/consumers-following-luxury-brands-on-social-media-worldwide-by-generation/
Klarna, Share of consumers who follow luxury brands on social media worldwide as of October 2021, by generation Statista, https://www.statista.com/statistics/1359716/consumers-following-luxury-brands-on-social-media-worldwide-by-generation/ (last visited December 21, 2024)
Share of consumers who follow luxury brands on social media worldwide as of October 2021, by generation [Graph], Klarna, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1359716/consumers-following-luxury-brands-on-social-media-worldwide-by-generation/
