The Italian luxury fashion brand Gucci spent around 11 million U.S. dollars on digital advertising in the United States between January 2020 and May 2021. Of this total, about 90 percent went to campaigns on social media. Among the selected brands, the British-founded Swiss watch designer Rolex invested 10.3 million dollars in online ads in the same period, while the French luxury goods conglomerate Cartier spent 5.4 million dollars in digital advertising.
Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021
(in million U.S. dollars)
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Pathmatics. (June 17, 2021). Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
Pathmatics. "Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars)." Chart. June 17, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
Pathmatics. (2021). Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
Pathmatics. "Digital Advertising Spending of Selected Luxury Brands in The United States between January 2020 to May 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
Pathmatics, Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/ (last visited December 30, 2024)
Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars) [Graph], Pathmatics, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
