The Italian luxury fashion brand Gucci spent around 11 million U.S. dollars on digital advertising in the United States between January 2020 and May 2021. Of this total, about 90 percent went to campaigns on social media. Among the selected brands, the British-founded Swiss watch designer Rolex invested 10.3 million dollars in online ads in the same period, while the French luxury goods conglomerate Cartier spent 5.4 million dollars in digital advertising.
Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021
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Spending in millions U.S. dollars
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Pathmatics. (June 17, 2021). Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
Pathmatics. "Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars)." Chart. June 17, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
Pathmatics. (2021). Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
Pathmatics. "Digital Advertising Spending of Selected Luxury Brands in The United States between January 2020 to May 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/
Pathmatics, Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/ (last visited August 25, 2024)
Digital advertising spending of selected luxury brands in the United States between January 2020 to May 2021 (in million U.S. dollars) [Graph], Pathmatics, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1359559/luxury-brand-digital-ad-spend-usa/