Importance of business trust among consumers in the U.S. & Western Europe 2021

Percentage of consumers deeming it important to trust the businesses they bought from in the United States and selected countries in Western Europe as of September 2021

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Release date

January 2022

Region

France, Germany, United Kingdom, United States

Survey time period

September 2021

Number of respondents

3,857 respondents

Age group

18 years and older

Supplementary notes

Respondents were asked if they agreed with the statement: "It's important to trust a business I'm buying from."

The source does not specify the type of the survey.

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