Engagement rate of Instagram influencers India 2023, by tier

Published by
Tanushree Basuroy,
Sep 23, 2024
In terms of engaging social media users on Instagram, nano influencers were in the lead in India, with an engagement rate of well over seven percent as of 2023. On the other hand, celebrities had an engagement rate of just under three percent on the social media platform.

Levels of audience engagement by influencers on Instagram across India in 2023, by tier

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Release date

June 2023

Region

India

Survey time period

January 1 to June 14, 2023

Number of respondents

2.35 million

Method of interview

Online survey

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Statistics on " Influencer marketing in India "

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Other statistics that may interest you Influencer marketing in India

Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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