Environmental sustainability ranked high on Indian brands' list of causes to support within their digital marketing strategies as of 2022, with over 60 percent of survey respondents emphasizing its importance. Simultaneously, content related to diversity and inclusion and gender equality was recognized as the next most worthy causes to support by over 58 percent of respondents, respectively.
Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
exchange4media, & GroupM. (December 5, 2022). Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1359171/india-importance-of-value-driven-content-by-cause/
exchange4media, und GroupM. "Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause." Chart. December 5, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1359171/india-importance-of-value-driven-content-by-cause/
exchange4media, GroupM. (2022). Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1359171/india-importance-of-value-driven-content-by-cause/
exchange4media, and GroupM. "Cause-driven Content That Brands Identify with The Most in Influencer Marketing across India in 2022, by Cause." Statista, Statista Inc., 5 Dec 2022, https://www.statista.com/statistics/1359171/india-importance-of-value-driven-content-by-cause/
exchange4media & GroupM, Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause Statista, https://www.statista.com/statistics/1359171/india-importance-of-value-driven-content-by-cause/ (last visited January 08, 2025)
Cause-driven content that brands identify with the most in influencer marketing across India in 2022, by cause [Graph], exchange4media, & GroupM, December 5, 2022. [Online]. Available: https://www.statista.com/statistics/1359171/india-importance-of-value-driven-content-by-cause/
