An influencer marketing survey conducted in India in 2022 reported that macro-level influencers were clearly the preferred type of influencers brands sought to work as indicated by 40 percent of the respondents. Macro influencers presented an optimum balance in reach and engagement compared to other influencer types. On the other hand, virtual influencers were the least popular choice among brands in the country during that period, followed by mega influencers and celebrities.
Level of influencers preferred for collaboration by brands across India in 2022
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exchange4media, & GroupM. (December 5, 2022). Level of influencers preferred for collaboration by brands across India in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1359169/india-influencer-type-preference-among-brands/
exchange4media, und GroupM. "Level of influencers preferred for collaboration by brands across India in 2022." Chart. December 5, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1359169/india-influencer-type-preference-among-brands/
exchange4media, GroupM. (2022). Level of influencers preferred for collaboration by brands across India in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1359169/india-influencer-type-preference-among-brands/
exchange4media, and GroupM. "Level of Influencers Preferred for Collaboration by Brands across India in 2022." Statista, Statista Inc., 5 Dec 2022, https://www.statista.com/statistics/1359169/india-influencer-type-preference-among-brands/
exchange4media & GroupM, Level of influencers preferred for collaboration by brands across India in 2022 Statista, https://www.statista.com/statistics/1359169/india-influencer-type-preference-among-brands/ (last visited January 08, 2025)
Level of influencers preferred for collaboration by brands across India in 2022 [Graph], exchange4media, & GroupM, December 5, 2022. [Online]. Available: https://www.statista.com/statistics/1359169/india-influencer-type-preference-among-brands/
