A 2022 survey found that about 70 percent of Hong Kong respondents between 18 to 40 years old used social media to obtain fun and entertainment content. Socializing and connecting with friends were another major reason to use social media. This was particularly more important among female respondents than their male counterparts.
Leading reasons to use social media platforms among Gen Z and millennials in Hong Kong in 2022
Characteristic
Share of respondents
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Female respondents accounted for 50.8 percent.
Age distribution of respondents:
18 to 24 years old: 72.9 percent;
25 to 30 years old: 15.1 percent;
31 to 40 years old 12 percent.
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Standard Insights. (March 15, 2022). Leading reasons to use social media platforms among Gen Z and millennials in Hong Kong in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1359077/hong-kong-social-media-use-main-reasons/
Standard Insights. "Leading reasons to use social media platforms among Gen Z and millennials in Hong Kong in 2022." Chart. March 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1359077/hong-kong-social-media-use-main-reasons/
Standard Insights. (2022). Leading reasons to use social media platforms among Gen Z and millennials in Hong Kong in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1359077/hong-kong-social-media-use-main-reasons/
Standard Insights. "Leading Reasons to Use Social Media Platforms among Gen Z and Millennials in Hong Kong in 2022." Statista, Statista Inc., 15 Mar 2022, https://www.statista.com/statistics/1359077/hong-kong-social-media-use-main-reasons/
Standard Insights, Leading reasons to use social media platforms among Gen Z and millennials in Hong Kong in 2022 Statista, https://www.statista.com/statistics/1359077/hong-kong-social-media-use-main-reasons/ (last visited July 22, 2024)
Leading reasons to use social media platforms among Gen Z and millennials in Hong Kong in 2022 [Graph], Standard Insights, March 15, 2022. [Online]. Available: https://www.statista.com/statistics/1359077/hong-kong-social-media-use-main-reasons/