In the third quarter of 2022, Instagram recorded the highest ad revenue growth among all digital media in Hong Kong. The social media platform saw a 41 percent increase in ad spending compared to the same quarter in the previous year. Hong Kong's ad spending totaled at 7.5 billion Hong Kong dollars between July and September 2022 and 16.2 percent of which were from social media.
Year-on-year growth of digital advertising spending in Hong Kong in 3rd quarter 2022, by medium
According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
For digital ad spending, only display ads were covered and search ads were not included. Social media ad spend referred to the branded content ad spend on Facebook, Instagram, and YouTube.
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Marketing Interactive. (November 11, 2022). Year-on-year growth of digital advertising spending in Hong Kong in 3rd quarter 2022, by medium [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1358883/hong-kong-quarterly-growth-rate-of-advertising-spending-by-medium/
Marketing Interactive. "Year-on-year growth of digital advertising spending in Hong Kong in 3rd quarter 2022, by medium." Chart. November 11, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1358883/hong-kong-quarterly-growth-rate-of-advertising-spending-by-medium/
Marketing Interactive. (2022). Year-on-year growth of digital advertising spending in Hong Kong in 3rd quarter 2022, by medium. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1358883/hong-kong-quarterly-growth-rate-of-advertising-spending-by-medium/
Marketing Interactive. "Year-on-year Growth of Digital Advertising Spending in Hong Kong in 3rd Quarter 2022, by Medium." Statista, Statista Inc., 11 Nov 2022, https://www.statista.com/statistics/1358883/hong-kong-quarterly-growth-rate-of-advertising-spending-by-medium/
Marketing Interactive, Year-on-year growth of digital advertising spending in Hong Kong in 3rd quarter 2022, by medium Statista, https://www.statista.com/statistics/1358883/hong-kong-quarterly-growth-rate-of-advertising-spending-by-medium/ (last visited December 03, 2024)
Year-on-year growth of digital advertising spending in Hong Kong in 3rd quarter 2022, by medium [Graph], Marketing Interactive, November 11, 2022. [Online]. Available: https://www.statista.com/statistics/1358883/hong-kong-quarterly-growth-rate-of-advertising-spending-by-medium/
