According to a survey about the movie consumer behavior in China released in April 2022, over 60 percent of respondents said they watched movies on online movie platforms between one and four times a month. The same survey found out that more respondents preferred content on short video apps and video streaming sites to movies in cinemas.
Share of respondents watching movies on online video platforms in China as of March 2022, by frequency
Among the respondents, 52.8% were males and 47.2% were females; 33.3% were 25 years old or below and 66.7% were older than 25 years; 13.8% lived in tier-1 cities, 44.9% in tier-2, 19.5% in tier-3, and 21.8% were from tier-4 cities.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Tencent QQ. (April 13, 2022). Share of respondents watching movies on online video platforms in China as of March 2022, by frequency [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1358543/china-online-movie-consumption-frequency/
Tencent QQ. "Share of respondents watching movies on online video platforms in China as of March 2022, by frequency." Chart. April 13, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1358543/china-online-movie-consumption-frequency/
Tencent QQ. (2022). Share of respondents watching movies on online video platforms in China as of March 2022, by frequency. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1358543/china-online-movie-consumption-frequency/
Tencent QQ. "Share of Respondents Watching Movies on Online Video Platforms in China as of March 2022, by Frequency." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1358543/china-online-movie-consumption-frequency/
Tencent QQ, Share of respondents watching movies on online video platforms in China as of March 2022, by frequency Statista, https://www.statista.com/statistics/1358543/china-online-movie-consumption-frequency/ (last visited November 21, 2024)
Share of respondents watching movies on online video platforms in China as of March 2022, by frequency [Graph], Tencent QQ, April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1358543/china-online-movie-consumption-frequency/
