As of 2022, the short form video format was most popular among brands that employed influencer marketing in their digital marketing strategy in India, with almost 91 percent adopting it. Live streams were the second most adopted format during the same period. Given the rapid consumption of video content in India both formats have been identified as new trends with immense potential within the industry.
Leading influencer marketing formats adopted by brands across India in 2022
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exchange4media, & GroupM. (December 5, 2022). Leading influencer marketing formats adopted by brands across India in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, und GroupM. "Leading influencer marketing formats adopted by brands across India in 2022." Chart. December 5, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, GroupM. (2022). Leading influencer marketing formats adopted by brands across India in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, and GroupM. "Leading Influencer Marketing Formats Adopted by Brands across India in 2022." Statista, Statista Inc., 5 Dec 2022, https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media & GroupM, Leading influencer marketing formats adopted by brands across India in 2022 Statista, https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/ (last visited January 08, 2025)
Leading influencer marketing formats adopted by brands across India in 2022 [Graph], exchange4media, & GroupM, December 5, 2022. [Online]. Available: https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
