As of 2022, the short form video format was most popular among brands that employed influencer marketing in their digital marketing strategy in India, with almost 91 percent adopting it. Live streams were the second most adopted format during the same period. Given the rapid consumption of video content in India both formats have been identified as new trends with immense potential within the industry.
Leading influencer marketing formats adopted by brands across India in 2022
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Share of respondents
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exchange4media, & GroupM. (December 5, 2022). Leading influencer marketing formats adopted by brands across India in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, und GroupM. "Leading influencer marketing formats adopted by brands across India in 2022." Chart. December 5, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, GroupM. (2022). Leading influencer marketing formats adopted by brands across India in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media, and GroupM. "Leading Influencer Marketing Formats Adopted by Brands across India in 2022." Statista, Statista Inc., 5 Dec 2022, https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/
exchange4media & GroupM, Leading influencer marketing formats adopted by brands across India in 2022 Statista, https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/ (last visited August 24, 2024)
Leading influencer marketing formats adopted by brands across India in 2022 [Graph], exchange4media, & GroupM, December 5, 2022. [Online]. Available: https://www.statista.com/statistics/1358320/india-adoption-of-influencer-marketing-formats-by-brands/