Upon being surveyed in 2022, about 77 percent of influencers in India exhibited a preference for short-form video platforms to create and post content for marketing purposes. Live streaming and social commerce platforms also gained a foothold in the influencer marketing industry that year as a result of enhanced digital payment interfaces being introduced.
Most preferred platforms to share content among influencers in India in 2022, by type
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exchange4media, & GroupM. (December 5, 2022). Most preferred platforms to share content among influencers in India in 2022, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1358299/india-platform-preference-among-influencers/
exchange4media, und GroupM. "Most preferred platforms to share content among influencers in India in 2022, by type." Chart. December 5, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1358299/india-platform-preference-among-influencers/
exchange4media, GroupM. (2022). Most preferred platforms to share content among influencers in India in 2022, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1358299/india-platform-preference-among-influencers/
exchange4media, and GroupM. "Most Preferred Platforms to Share Content among Influencers in India in 2022, by Type." Statista, Statista Inc., 5 Dec 2022, https://www.statista.com/statistics/1358299/india-platform-preference-among-influencers/
exchange4media & GroupM, Most preferred platforms to share content among influencers in India in 2022, by type Statista, https://www.statista.com/statistics/1358299/india-platform-preference-among-influencers/ (last visited December 22, 2024)
Most preferred platforms to share content among influencers in India in 2022, by type [Graph], exchange4media, & GroupM, December 5, 2022. [Online]. Available: https://www.statista.com/statistics/1358299/india-platform-preference-among-influencers/
