A survey conducted in 2022 revealed that a majority of influencer marketing campaigns in India, accounting for 42 percent, engaged micro-influencers who had a following of 10 thousand to 100 thousand. Macro influencers accounted for the next largest share of marketing campaigns that year.
Distribution of influencer marketing campaigns across India in 2022, by tier
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exchange4media, & GroupM. (December 5, 2022). Distribution of influencer marketing campaigns across India in 2022, by tier [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1358264/india-influencer-marketing-campaigns-by-tier/
exchange4media, und GroupM. "Distribution of influencer marketing campaigns across India in 2022, by tier." Chart. December 5, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1358264/india-influencer-marketing-campaigns-by-tier/
exchange4media, GroupM. (2022). Distribution of influencer marketing campaigns across India in 2022, by tier. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1358264/india-influencer-marketing-campaigns-by-tier/
exchange4media, and GroupM. "Distribution of Influencer Marketing Campaigns across India in 2022, by Tier." Statista, Statista Inc., 5 Dec 2022, https://www.statista.com/statistics/1358264/india-influencer-marketing-campaigns-by-tier/
exchange4media & GroupM, Distribution of influencer marketing campaigns across India in 2022, by tier Statista, https://www.statista.com/statistics/1358264/india-influencer-marketing-campaigns-by-tier/ (last visited October 02, 2024)
Distribution of influencer marketing campaigns across India in 2022, by tier [Graph], exchange4media, & GroupM, December 5, 2022. [Online]. Available: https://www.statista.com/statistics/1358264/india-influencer-marketing-campaigns-by-tier/