Retail media advertising market size in Japan 2021-2027, by type of business

Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business

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Release date

December 2023

Region

Japan

Survey time period

2021 to 2023

Special properties

total annual spending by advertisers on retail media advertising

Supplementary notes

*Prospect.
**Forecast.

The retail media advertising market consists of two types of businesses: e-commerce operators and store operators. Values refer to the online media advertising of both categories and also include the digital signage advertising of stores.

100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.

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* For commercial use only

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Starter Account

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$199 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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