The annual spending of advertisers on retail media advertising provided by e-commerce operators in Japan was projected to reach more than 414 billion Japanese yen in 2024. It was expected to more than double in size by 2028. While retail stores accounted for a much smaller share of the market, it was expected that the annual spending on retail media advertising provided by stores would increase more than threefold from 2024 to 2028.
Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business
(in billion Japanese yen)
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Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business
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total annual spending by advertisers on retail media advertising
Supplementary notes
*Prospect. **Forecast.
The retail media advertising market consists of two types of businesses: e-commerce operators and store operators. Values refer to the online media advertising of both categories and also include the digital signage advertising of stores.
100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
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Carta Holdings. (January 23, 2025). Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen) [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. "Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen)." Chart. January 23, 2025. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. (2025). Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen). Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. "Annual Spending on Retail Media Advertising in Japan from 2022 to 2024 with a Forecast until 2028, by Type of Business (in Billion Japanese Yen)." Statista, Statista Inc., 23 Jan 2025, https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings, Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen) Statista, https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/ (last visited February 21, 2025)
Annual spending on retail media advertising in Japan from 2022 to 2024 with a forecast until 2028, by type of business (in billion Japanese yen) [Graph], Carta Holdings, January 23, 2025. [Online]. Available: https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
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