The annual spending of advertisers on retail media advertising provided by e-commerce operators in Japan was estimated at 340.5 billion Japanese yen in 2023. It was expected to more than double in size by 2027. While retail stores accounted for a much smaller share of the market, it was expected that the annual spending on retail media advertising provided by stores would increase more than sixfold from 2023 to 2027.
Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business
(in billion Japanese yen)
total annual spending by advertisers on retail media advertising
Supplementary notes
*Prospect.
**Forecast.
The retail media advertising market consists of two types of businesses: e-commerce operators and store operators. Values refer to the online media advertising of both categories and also include the digital signage advertising of stores.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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Carta Holdings. (December 25, 2023). Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. "Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen)." Chart. December 25, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. (2023). Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings. "Annual Spending on Retail Media Advertising in Japan from 2021 to 2023 with a Forecast until 2027, by Type of Business (in Billion Japanese Yen)." Statista, Statista Inc., 25 Dec 2023, https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
Carta Holdings, Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen) Statista, https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/ (last visited December 22, 2024)
Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027, by type of business (in billion Japanese yen) [Graph], Carta Holdings, December 25, 2023. [Online]. Available: https://www.statista.com/statistics/1356530/japan-retail-media-advertising-market-size-by-type-of-business/
