The annual spending of advertisers on retail media advertising in Japan was estimated at 362.5 billion Japanese yen in 2023. The size of the market, which encompasses both e-commerce and store operators, was expected to increase to more than 933 billion yen by 2027. This forecast was based on the assumption that there would be a continued high demand from advertisers for advertising provided by large e-commerce operators as well as a rapid increase in demand for advertising provided by store operators.
Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027
(in billion Japanese yen)
total annual spending by advertisers on retail media advertising
Supplementary notes
*Prospect.
**Forecast.
The retail media advertising market consists of two types of businesses: e-commerce operators and store operators. Values refer to the online media advertising of both categories and also include the digital signage advertising of stores.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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Carta Holdings. (December 25, 2023). Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. "Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. December 25, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. (2023). Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. "Annual Spending on Retail Media Advertising in Japan from 2021 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Dec 2023, https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings, Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/ (last visited November 21, 2024)
Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], Carta Holdings, December 25, 2023. [Online]. Available: https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
