According to a survey conducted among Generation Z consumers in the United States in May 2022, 22 percent of female respondents said they were very likely to avoid purchasing from a brand that didn't take an active stance against racism, compared to 18 percent of male respondents. Conversely, 19 percent of male and 18 percent of female respondents said they were very unlikely to avoid buying from a brand that didn't take an active stance against racism.
Share of Generation Z consumers who would avoid purchasing products from a brand that doesn't take an active stance against racism in the United States as of May 2022, by gender
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Latana. (November 15, 2022). Share of Generation Z consumers who would avoid purchasing products from a brand that doesn't take an active stance against racism in the United States as of May 2022, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1356263/gen-z-consumers-avoid-brands-that-don-t-take-stance-racism-us/
Latana. "Share of Generation Z consumers who would avoid purchasing products from a brand that doesn't take an active stance against racism in the United States as of May 2022, by gender ." Chart. November 15, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1356263/gen-z-consumers-avoid-brands-that-don-t-take-stance-racism-us/
Latana. (2022). Share of Generation Z consumers who would avoid purchasing products from a brand that doesn't take an active stance against racism in the United States as of May 2022, by gender . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1356263/gen-z-consumers-avoid-brands-that-don-t-take-stance-racism-us/
Latana. "Share of Generation Z Consumers Who Would Avoid Purchasing Products from a Brand That Doesn't Take An Active Stance against Racism in The United States as of May 2022, by Gender ." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1356263/gen-z-consumers-avoid-brands-that-don-t-take-stance-racism-us/
Latana, Share of Generation Z consumers who would avoid purchasing products from a brand that doesn't take an active stance against racism in the United States as of May 2022, by gender Statista, https://www.statista.com/statistics/1356263/gen-z-consumers-avoid-brands-that-don-t-take-stance-racism-us/ (last visited October 02, 2024)
Share of Generation Z consumers who would avoid purchasing products from a brand that doesn't take an active stance against racism in the United States as of May 2022, by gender [Graph], Latana, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1356263/gen-z-consumers-avoid-brands-that-don-t-take-stance-racism-us/