Automotive ad spend on TV in the U.S. 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 2021, the automobile industry spent approximately 8.7 billion U.S. dollars on TV advertising in the United States, down 26 percent from nearly 11.8 billion dollars in 2019, before the COVID-19 outbreak.

Automotive advertising spending on television in the United States from 2019 to 2021 (in billion U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Topics

Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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