Automotive ad spend on radio in the U.S. 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
Between 2019 and 2021, the automobile industry's expenditure on radio advertising in the United States declined by over one-third (34 percent), amounting to less than 398 million U.S. dollars in the latter year.

Automotive advertising spending on radio in the United States from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Topics

Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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