Automotive ad spend on OOH advertising in the U.S. 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
Between 2019 and 2021, the automobile industry's expenditure on out-of-home (OOH) advertising in the United States decreased by nearly 16 percent, amounting to less than 205 million U.S. dollars in the latter year.

Automotive advertising spending on out-of-home (OOH) advertising in the United States from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

United States

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Topics

Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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