The expenditure on radio advertising of the cosmetics and personal care category in Thailand decreased by 1.8 million U.S. dollars (-17.55 percent) in 2021 in comparison to the previous year. This marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Thailand: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on radio, the ad expenditure of the cosmetics and personal care category on digital static display was considerably higher, while spending on newspapers was considerably lower.
Cosmetics and personal care advertising spending on radio in Thailand from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1355939/cosmetics-personal-care-ad-spend-radio-thailand/
Nielsen. "Cosmetics and personal care advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1355939/cosmetics-personal-care-ad-spend-radio-thailand/
Nielsen. (2022). Cosmetics and personal care advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1355939/cosmetics-personal-care-ad-spend-radio-thailand/
Nielsen. "Cosmetics and Personal Care Advertising Spending on Radio in Thailand from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355939/cosmetics-personal-care-ad-spend-radio-thailand/
Nielsen, Cosmetics and personal care advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355939/cosmetics-personal-care-ad-spend-radio-thailand/ (last visited December 22, 2024)
Cosmetics and personal care advertising spending on radio in Thailand from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355939/cosmetics-personal-care-ad-spend-radio-thailand/
