The expenditure on television advertising in the apparel category in Taiwan increased by 31.8 million U.S. dollars (29.71 percent) in 2021 in comparison to the previous year. With the growth, ad spend was close to that observed prior to the COVID-19 pandemic. For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the apparel category on television, the ad expenditure in the apparel category on radio as well as on newspaper was considerably lower.
Apparel advertising spending on television in Taiwan from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Apparel advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355829/apparel-ad-spend-television-taiwan/
Nielsen. "Apparel advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355829/apparel-ad-spend-television-taiwan/
Nielsen. (2022). Apparel advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355829/apparel-ad-spend-television-taiwan/
Nielsen. "Apparel Advertising Spending on Television in Taiwan from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355829/apparel-ad-spend-television-taiwan/
Nielsen, Apparel advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355829/apparel-ad-spend-television-taiwan/ (last visited January 06, 2025)
Apparel advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355829/apparel-ad-spend-television-taiwan/
