The expenditure on television advertising in the beverages category in Taiwan increased significantly by 419.7 million U.S. dollars (56.51 percent) in 2021. Therefore, ad spend reached a peak that year at 1.2 billion U.S. dollars. For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the beverages category on television, the ad expenditure in the beverages category on newspaper as well as on radio was considerably lower.
Beverages advertising spending on television in Taiwan from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Beverages advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355821/beverages-ad-spend-television-taiwan/
Nielsen. "Beverages advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355821/beverages-ad-spend-television-taiwan/
Nielsen. (2022). Beverages advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355821/beverages-ad-spend-television-taiwan/
Nielsen. "Beverages Advertising Spending on Television in Taiwan from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355821/beverages-ad-spend-television-taiwan/
Nielsen, Beverages advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355821/beverages-ad-spend-television-taiwan/ (last visited January 06, 2025)
Beverages advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355821/beverages-ad-spend-television-taiwan/
