In 2021, the expenditure on radio advertising of the cosmetics & personal care category in Taiwan increased by 0.5 million U.S. dollars (+20.23 percent) since 2020. With 2.95 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Taiwan: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on radio, the ad expenditure of the cosmetics & personal care category on outdoor was higher, while spending on newspapers was lower.
Cosmetics & personal care advertising spending on radio in Taiwan from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Cosmetics & personal care advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355769/cosmetics-personal-care-ad-spend-radio-taiwan/
Nielsen. "Cosmetics & personal care advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355769/cosmetics-personal-care-ad-spend-radio-taiwan/
Nielsen. (2022). Cosmetics & personal care advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355769/cosmetics-personal-care-ad-spend-radio-taiwan/
Nielsen. "Cosmetics & Personal Care Advertising Spending on Radio in Taiwan from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355769/cosmetics-personal-care-ad-spend-radio-taiwan/
Nielsen, Cosmetics & personal care advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355769/cosmetics-personal-care-ad-spend-radio-taiwan/ (last visited January 06, 2025)
Cosmetics & personal care advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355769/cosmetics-personal-care-ad-spend-radio-taiwan/
