In 2021, the expenditure on radio advertising in the food category in Taiwan increased significantly by nine million U.S. dollars (51.76 percent) compared to 2020. Therefore, the advertising spending reached a peak in 2021 at 26.42 million U.S. dollars. For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the food category on radio, the ad expenditure in the food category on television was considerably higher, while spending on newspaper was lower.
Food advertising spending on radio in Taiwan from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Food advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1355729/food-ad-spend-radio-taiwan/
Nielsen. "Food advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1355729/food-ad-spend-radio-taiwan/
Nielsen. (2022). Food advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1355729/food-ad-spend-radio-taiwan/
Nielsen. "Food Advertising Spending on Radio in Taiwan from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355729/food-ad-spend-radio-taiwan/
Nielsen, Food advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355729/food-ad-spend-radio-taiwan/ (last visited January 04, 2025)
Food advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355729/food-ad-spend-radio-taiwan/
