In 2021, the expenditure on television advertising in the entertainment and leisure category in Taiwan increased significantly by 267.8 million U.S. dollars (148.51 percent) compared to 2020. Therefore, ad spend reached a peak in 2021 at 448.13 million U.S. dollars. For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the entertainment and leisure category on television, the ad expenditure in the entertainment and leisure category on radio as well as on newspaper was considerably lower.
Entertainment & leisure advertising spending on television in Taiwan from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Entertainment & leisure advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1355654/entertainment-leisure-ad-spend-television-taiwan/
Nielsen. "Entertainment & leisure advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1355654/entertainment-leisure-ad-spend-television-taiwan/
Nielsen. (2022). Entertainment & leisure advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1355654/entertainment-leisure-ad-spend-television-taiwan/
Nielsen. "Entertainment & Leisure Advertising Spending on Television in Taiwan from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355654/entertainment-leisure-ad-spend-television-taiwan/
Nielsen, Entertainment & leisure advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355654/entertainment-leisure-ad-spend-television-taiwan/ (last visited November 05, 2024)
Entertainment & leisure advertising spending on television in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355654/entertainment-leisure-ad-spend-television-taiwan/
