The expenditure on radio advertising in the retail category in Taiwan decreased by 10.2 million U.S. dollars (65.82 percent) in 2021. For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the retail category on radio, the ad expenditure in the retail category on newspaper was considerably lower, while spending on outdoor was higher.
Retail advertising spending on radio in Taiwan from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Retail advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355568/retail-ad-spend-radio-taiwan/
Nielsen. "Retail advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355568/retail-ad-spend-radio-taiwan/
Nielsen. (2022). Retail advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355568/retail-ad-spend-radio-taiwan/
Nielsen. "Retail Advertising Spending on Radio in Taiwan from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355568/retail-ad-spend-radio-taiwan/
Nielsen, Retail advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355568/retail-ad-spend-radio-taiwan/ (last visited January 06, 2025)
Retail advertising spending on radio in Taiwan from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355568/retail-ad-spend-radio-taiwan/
