Beverages ad spend on newspapers in Taiwan 2019-2021

Published by
Lai Lin Thomala,
Jan 18, 2024
The expenditure on newspaper advertising in the beverages category in Taiwan increased by 1.8 million U.S. dollars (89.32 percent) in 2021 in comparison to the previous year.
For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the beverages category on newspapers, the ad expenditure in the beverages category on radio was higher and on television it was considerably higher.

Beverages advertising spending on newspapers in Taiwan from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Taiwan

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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