Apparel ad spend on newspapers in Taiwan 2019-2021

Published by
Lai Lin Thomala,
Jan 18, 2024
In 2021, the expenditure on newspaper advertising in the apparel category in Taiwan increased by 3.3 million U.S. dollars (33.36 percent) compared to 2020. Despite the growth, the advertising spending remained below that recorded previous to the COVID-19 pandemic.
For more insights about advertising in Taiwan: In 2021, in comparison to ad spend in the apparel category on newspapers, the ad expenditure in the apparel category on outdoor was higher and on television it was considerably higher.

Apparel advertising spending on newspapers in Taiwan from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Taiwan

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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