According to a survey conducted among Generation Z consumers in the United States in May 2022, 45 percent of female respondents said they were very likely to purchase from a brand that backed LGBTQIA+ rights, compared to 22 percent of male respondents. Conversely, 14 percent of male respondents said they were very unlikely to buy from a brand that supported LGBTQIA+ rights, compared to nine percent of female respondents.
Share of Generation Z consumers who would purchase from a brand that actively supports LGBTQIA+ rights in the United States as of May 2022, by gender
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Latana. (November 15, 2022). Share of Generation Z consumers who would purchase from a brand that actively supports LGBTQIA+ rights in the United States as of May 2022, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1353210/gen-z-consumers-buy-brands-supporting-lgbtq-rights-gender-us/
Latana. "Share of Generation Z consumers who would purchase from a brand that actively supports LGBTQIA+ rights in the United States as of May 2022, by gender ." Chart. November 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1353210/gen-z-consumers-buy-brands-supporting-lgbtq-rights-gender-us/
Latana. (2022). Share of Generation Z consumers who would purchase from a brand that actively supports LGBTQIA+ rights in the United States as of May 2022, by gender . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1353210/gen-z-consumers-buy-brands-supporting-lgbtq-rights-gender-us/
Latana. "Share of Generation Z Consumers Who Would Purchase from a Brand That Actively Supports Lgbtqia+ Rights in The United States as of May 2022, by Gender ." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1353210/gen-z-consumers-buy-brands-supporting-lgbtq-rights-gender-us/
Latana, Share of Generation Z consumers who would purchase from a brand that actively supports LGBTQIA+ rights in the United States as of May 2022, by gender Statista, https://www.statista.com/statistics/1353210/gen-z-consumers-buy-brands-supporting-lgbtq-rights-gender-us/ (last visited December 22, 2024)
Share of Generation Z consumers who would purchase from a brand that actively supports LGBTQIA+ rights in the United States as of May 2022, by gender [Graph], Latana, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1353210/gen-z-consumers-buy-brands-supporting-lgbtq-rights-gender-us/
