Most popular confectionaries among baby boomers in GB Q3 2024

Published by
Nils-Gerrit Wunsch,
Oct 29, 2024

In 2024, Maltesers was the most popular confectionary among baby boomers in Great Britain. About 90 percent of respondents had a positive opinion of this confectionary.

Baby boomers' favorite confectionaries in Great Britain (GB) as of Q3 2024

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Release date

2024

Region

United Kingdom (Great Britain)

Survey time period

Q3 2024

Number of respondents

1,103*

Method of interview

Online survey

Supplementary notes

The source did not provide a specific date of release for this data. The release date is set as the date of data access.

The source defines baby boomers as people being born from 1946 to 1964.

*Number of total respondents across all generations.

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