Most popular candy brands among baby boomers in the U.S. Q3 2024

Published by
Nils-Gerrit Wunsch,
Nov 4, 2024

In 2024, M&M's Peanut were the most popular candy brand among baby boomers in the United States. About 68 percent of respondents had a positive opinion of this brand. In second place was Godiva, with 55 percent.

Baby boomers' favorite candy brands in the United States (U.S.) as of Q3 2024

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Source

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Release date

2024

Region

United States

Survey time period

Q3 2024

Number of respondents

1,508*

Method of interview

Online survey

Supplementary notes

The source did not provide a specific date of release for this data. The release date is set as the date of data access.

The source defines baby boomers as people being born from 1946 to 1964.

*Number of total respondents across all generations.

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U.S. Baby Boomers: grocery shopping behaviorOnline grocery shopping in the United StatesFood shopping behavior in the U.S.U.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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