The most invested in digital commerce channel amongst business-to-consumer (B2C) organizations in the United States was a company website for commercial purposes (74 percent). Social media (60 percent) and third-party marketplaces (57 percent) were also heavily invested in channels. Of the selected channels, U.S. B2C companies invested in third-party distributors the least often (34 percent).
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel
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Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
Salesforce Research. "Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel." Chart. July 27, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations Investing in Digital Commerce Channels in The United States in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
Salesforce Research, Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel Statista, https://www.statista.com/statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/ (last visited December 22, 2024)
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United States in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1351557/digital-commerce-channels-b2c-companies-invested-in-united-states/
