Most popular Christmas TV ads in the UK in 2022

The arrival of Christmas ads on TV screens has been described as the closest thing to a 'Super Bowl moment' experienced by the United Kingdom every year and has become as much a part of the country's seasonal festivities as mince pies and mulled wine. Over the past 15 years, UK Christmas ads have gone from one or two extravagant spots here and there to an assortment of commercials that are united by high production budgets and a focus on emotional narratives.

Move over, Mariah: John Lewis rules the Xmas game

High-end retail giant John Lewis's "The Beginner" ad was crowned king of Christmas across a bevy of social media platforms, accumulating more than 19 million views in November 2022 alone. Since their launch in 2007, John Lewis Christmas ads have come to symbolize the country's holiday advertising bonanza. The songs featured in them are often covers and have frequently shot up to the highest positions of the UK Singles Chart after airing on TV.

Move over, cartoons: Ads will inspire your tot's toys

The latest installation of Aldi's "Kevin the Carrot" advertising saga followed on John Lewis' heels with more than 17 million views. Since its first appearance in 2016, the German grocer's anthropomorphic carrot and its family have become stars across the UK, with thousands of shoppers reportedly queuing online, and hundreds outside stores, to get their hands on their toys and merchandising.

Move over, tech: Retail steals the season's hearts

A whopping nine out of 10 of 2022's most beloved Christmas ads were produced by retail companies - a dominion that could only be grazed by a giant like Disney and its "The Gift" spot, rounding out the top three with 5.5 million views.