John Lewis brand profile in the UK 2022
How high is the brand awareness of John Lewis in the UK?
When it comes to fashion store customers, brand awareness of John Lewis is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is John Lewis in the UK?
In total, 24% of UK fashion store customers say they like John Lewis. However, in actuality, among the 91% of UK respondents who know John Lewis, 26% of people like the brand.
What is the usage share of John Lewis in the UK?
All in all, 16% of fashion store customers in the UK use John Lewis. That means, of the 91% who know the brand, 18% use them.
How loyal are the customers of John Lewis?
Around 13% of fashion store customers in the UK say they are likely to use John Lewis again. Set in relation to the 16% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around John Lewis in the UK?
In August 2022, about 19% of UK fashion store customers had heard about John Lewis in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around John Lewis in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of John Lewis is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is John Lewis in the UK?
In total, 24% of UK fashion store customers say they like John Lewis. However, in actuality, among the 91% of UK respondents who know John Lewis, 26% of people like the brand.
What is the usage share of John Lewis in the UK?
All in all, 16% of fashion store customers in the UK use John Lewis. That means, of the 91% who know the brand, 18% use them.
How loyal are the customers of John Lewis?
Around 13% of fashion store customers in the UK say they are likely to use John Lewis again. Set in relation to the 16% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around John Lewis in the UK?
In August 2022, about 19% of UK fashion store customers had heard about John Lewis in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around John Lewis in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
