In 2023, Ottogi was the leading FMCG brand among consumers in South Korea, with the highest household penetration rate of 86percent. Dongwon and Chungjungone closely followed in with a household penetration rate of 82.7 and 82.6 percent, respectively.
Leading fast-moving consumer goods (FMCG) brands in South Korea in 2023, by rate of household penetration
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Kantar. (July 30, 2024). Leading fast-moving consumer goods (FMCG) brands in South Korea in 2023, by rate of household penetration [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
Kantar. "Leading fast-moving consumer goods (FMCG) brands in South Korea in 2023, by rate of household penetration." Chart. July 30, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
Kantar. (2024). Leading fast-moving consumer goods (FMCG) brands in South Korea in 2023, by rate of household penetration. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
Kantar. "Leading Fast-moving Consumer Goods (Fmcg) Brands in South Korea in 2023, by Rate of Household Penetration." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
Kantar, Leading fast-moving consumer goods (FMCG) brands in South Korea in 2023, by rate of household penetration Statista, https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/ (last visited December 03, 2024)
Leading fast-moving consumer goods (FMCG) brands in South Korea in 2023, by rate of household penetration [Graph], Kantar, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1349792/south-korea-top-fmcg-brands-by-household-penetration/
