According to a survey conducted in 2023 among Indonesian consumers who experienced South Korean cultural content, almost 62 percent of respondents stated that Korean beauty was popular in their country, indicating an increase in popularity compared to the previous year. Despite the drop in 2021, the popularity of K-beauty had previously shown strong growth.
Popularity of South Korean beauty products in Indonesia from 2018 to 2023
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Popularity of South Korean beauty products in Indonesia from 2018 to 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean beauty products in Indonesia from 2018 to 2023 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1349777/south-korea-korean-beauty-popularity-in-indonesia/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in Indonesia from 2018 to 2023." Chart. April 2, 2024. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1349777/south-korea-korean-beauty-popularity-in-indonesia/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean beauty products in Indonesia from 2018 to 2023. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1349777/south-korea-korean-beauty-popularity-in-indonesia/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in Indonesia from 2018 to 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1349777/south-korea-korean-beauty-popularity-in-indonesia/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in Indonesia from 2018 to 2023 Statista, https://www.statista.com/statistics/1349777/south-korea-korean-beauty-popularity-in-indonesia/ (last visited April 02, 2025)
Popularity of South Korean beauty products in Indonesia from 2018 to 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1349777/south-korea-korean-beauty-popularity-in-indonesia/
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