Korean beauty popularity in Indonesia 2018-2023

Published by
Nina Jobst,
Oct 24, 2024

According to a survey conducted in 2023 among Indonesian consumers who experienced South Korean cultural content, almost 62 percent of respondents stated that Korean beauty was popular in their country, indicating an increase in popularity compared to the previous year. Despite the drop in 2021, the popularity of K-beauty had previously shown strong growth.

Popularity of South Korean beauty products in Indonesia from 2018 to 2023

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Release date

April 2024

Region

Indonesia, South Korea

Survey time period

2018 to 2023

Number of respondents

1,200 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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