Korean beauty popularity in Japan 2018-2023

Published by
Nina Jobst,
Oct 24, 2024

According to a survey conducted in 2023 among Japanese consumers who experienced South Korean cultural content, around 49.4 percent of respondents stated that Korean beauty was popular in their country. The popularity of K-beauty in Japan has increased drastically, compared to the 12 percent response share in 2021.

Popularity of South Korean beauty products in Japan from 2018 to 2023

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Release date

April 2024

Region

Japan, South Korea

Survey time period

2018 to 2023

Number of respondents

1,000 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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